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Chocolate

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Chocolate Skateboards has long felt like the little brother or cousin to Girl Skateboards. Not that Chocolate played second fiddle, but instead, it felt related to Girl. This has everything to do with the fact that the two shared videos like Mouse and Goldfish, but mostly because Girl and Chocolate were initially just companies housing one skate crew. Chocolate, like Girl, did an amazing job of developing its personality. One of its first advertisements, a series of portraits of its riders, is one of the most iconic images to come out of 90’s skateboarding.

Chocolate’s unique approach to the business of skateboarding, which essentially was building a company with your friends are two of the biggest contributing factors to why Chocolate has been around for over 20 years.